“I advised Marksandspencer.com on its content management strategy”
Marks & Spencer is one of the UK’s best known general retailers, with a broad range of products from clothing (number one market share) to financial services, home & furniture to fresh food.
I was engaged by marksandspencer.com to carry out a full review of its content management systems and processes, with the goals of:
- Significantly increasing the volume of products managed on-line
- Reducing the cost of managing content
- Increasing the depth and quality of products merchandised on-line
The review was carried out successfully to time and budget and the strategy and plans agreed by the senior management team.