“I supported the development of future proposition ideas for the IKEA Family loyalty programme.”

As the world’s largest and most well known furniture & household accessories retailer, IKEA requires little introduction.

With 80 million members, theĀ IKEA Family loyalty programme is one of the largest programmes globally, yet there are always opportunities to improve.

I was engaged as a loyalty expert, along with a small number of other global experts, to support IKEA in developing its loyalty proposition ideas and concepts for the future.