GO Outdoors

GO Outdoors Store

“I led the GO Outdoors IT function and Business Change programme through acquisition by JD Sports.”

I joined the GO Outdoors executive board in 2016 as part of the team preparing the business for exit from its founders and private equity investors.

Following a lengthy sale and due diligence process, including a post-sale strategy definition process that I led, the business was acquired by JD Sports.

I remained in post for an 18 month transition period, leading a team of 20 and a £5m pa budget, stabilising the technology platforms ready for group-wide integration, and supporting the integration of the GO Outdoors IT function into the wider Group IT operation.