IKEA

“I supported the development of future proposition ideas for the IKEA Family loyalty programme.” As the world’s largest and most well known furniture & household accessories retailer, IKEA requires little introduction. With 80 million members, the IKEA Family loyalty programme is one of the largest programmes globally, yet there are always opportunities to improve. I was[…]

Audiences North East

“I helped the North East cultural agency develop its online proposition” Audiences North East was a regional agency set up in 2004 to increase the number and range of people engaging with cultural activity in the North East of England to the mutual benefit of audiences and cultural providers. It is the most important new cultural[…]

Savola

“I advised a major Saudi group on the development of a loyalty programme and creation of a retail financial services proposition.” Savola is one of Saudi Arabia’s leading diversified groups, with a strong presence across the MENA region (Middle East and North Africa). Outside of it core market of Saudi Arabia, Savola is also present in[…]

Marks & Spencer

“I advised Marksandspencer.com on its content management strategy” Marks & Spencer is one of the UK’s best known general retailers, with a broad range of products from clothing (number one market share) to financial services, home & furniture to fresh food. I was engaged by marksandspencer.com to carry out a full review of its content management[…]

Reference from New Business Development Director at Asda

Iain consulted with Asda during 2002 and I am delighted to recommend him to other businesses based on the outstanding results of this assignment. The brief was to develop a business-wide customer data strategy, a complex issue to resolve when you have almost 10m customers transacting with Asda each week through a variety of channels[…]