Developing proposition strategies, business cases, the specification and customer journeys, and driving the formation of a delivery plan to turn aspiration into reality. I have many examples of this – here are a relevant selection of clients, case studies, references and articles about this work.
“I supported the development of future proposition ideas for the IKEA Family loyalty programme.” As the world’s largest and most well known furniture & household accessories retailer, IKEA requires little introduction. With 80 million members, the IKEA Family loyalty programme is one of the largest programmes globally, yet there are always opportunities to improve. I was[…]
I created and led the Morrisons CRM programme, including the design and procurement of the Miles & More loyalty and price match proposition. In this article, London Evening Standard breaks news of the new Miles & More proposition.
“I helped Elexon develop a new business strategy and proposition to strengthen its industry position” ELEXON is vital to the smooth operation of the wholesale electricity market, balancing and settling the transactions between all the electricity companies buying and selling electricity. They compare how much electricity generators and suppliers said they would produce or consume with actual[…]
“I’ve worked with E.ON on a large number of consulting, coaching and interim assignments over a period spanning several years.” E.ON UK is the UK business of the global power and gas business, is the second largest electricity retailer in the UK with a 24% market share. E.ON sells electricity and gas to consumer and business[…]
“I helped the North East cultural agency develop its online proposition” Audiences North East was a regional agency set up in 2004 to increase the number and range of people engaging with cultural activity in the North East of England to the mutual benefit of audiences and cultural providers. It is the most important new cultural[…]
“I advised a major Saudi group on the development of a loyalty programme and creation of a retail financial services proposition.” Savola is one of Saudi Arabia’s leading diversified groups, with a strong presence across the MENA region (Middle East and North Africa). Outside of it core market of Saudi Arabia, Savola is also present in[…]
“I led WHSmith Direct through the most significant period of business change in its history, delivering step change improvement in sales and profit performance” In April 2003, I was engaged to lead WHSmith Direct through this period of significant business change and opportunity. This would allow the main board director responsible for the business to focus[…]
“Following a 10 year career in a variety of senior management roles, I’ve continued to consult with Asda on occasional projects.” Asda is the second largest supermarket retailer in the UK with annual sales of around £20 billion and almost 200,000 employees. The business became part of the largest retailer in the world, Wal-mart Inc, in[…]
I set up the programme and co-ordinated partners for Asda’s Financial Services entry. This case study provides more detail.
I led the development of Asda’s interactive TV shopping proposition, the largest and one of the first in the world. In this article, The Grocer discusses the future of online shopping on alternative devices.
I led the first online grocery shopping experience on interactive TV, a joint venture between Sky and Asda. Revolution Magazine discusses the future of interactive TV.