“I consulted with Morrisons on a variety of digital initiatives, including leading the design & delivery of a major CRM programme.” Morrisons is the 4th largest supermarket in the UK with a turnover in excess of £15bn pa and around 500 stores. Following acquisition of Safeway in 2004 and the ensuing integration and changes in[…]
I created and led the Morrisons CRM programme, including the design and procurement of the Miles & More loyalty and price match proposition. In this article, London Evening Standard breaks news of the new Miles & More proposition.
Iain has remarkable energy and tenacity. He created an excellent foundation for me in Morrisons, building the CRM capability. His knowledge and expertise in these matters is very strong, he served Morrisons well. I was very worried when he said that he had been consulting for us rather too long (over 2 years) and would[…]
I created and led the Morrisons CRM programme which built a world class capability for managing customer data. In this article, Marketing Week discusses the scope of the CRM capability.
I set up the knowledge transfer process and induction for business leads heading to Fresh Direct in New York. In this article the Guardian discusses the Fresh Direct acquisition by Morrisons.
I helped refocus the Morrisons eCommerce strategy to exploit the newly acquired online business, Kiddicare.com, and led a number of projects to integrate the operation into the wider Morrisons business. In this article, the Guardian reports on the acquisition.