“Following a 10 year career in a variety of senior management roles, I’ve continued to consult with Asda on occasional projects.” Asda is the second largest supermarket retailer in the UK with annual sales of around £20 billion and almost 200,000 employees. The business became part of the largest retailer in the world, Wal-mart Inc, in[…]
Iain consulted with Asda during 2002 and I am delighted to recommend him to other businesses based on the outstanding results of this assignment. The brief was to develop a business-wide customer data strategy, a complex issue to resolve when you have almost 10m customers transacting with Asda each week through a variety of channels[…]
I set up the programme and co-ordinated partners for Asda’s Financial Services entry. This case study provides more detail.
I developed a customer data and CRM vision and strategy to create a single view of the customer across Asda’s multiple channels, product & service lines. This case study provides more detail.
I worked closely with Iain when we explored our strategic options for entering the personal financial services industry, and more recently when he led the development of our shopping services on Asda.com and Sky Active digital TV. In both of these new businesses, Iain demonstrated excellent strategic thinking, rigorous planning and first rate leadership skills in implementing our strategic plans….
Building Asda’s multi-channel retail business across web, call centre, catalogue, CD-Rom and interactive TV is no mean feet. We explain how we achieved it in a little over 12 months.
I led Asda’s programme to migrate away from loss making warehouses, building a store fulfilment operation to allow rapid scalability. In this article, Revolution magazine interview me about Asda’s plans.
I led the programme to build Asda’s online technology platform, one of the largest online retail propositions in the UK. Iain Spence was the featured Information Age interview discussing what it takes to develop such large scale platforms.
I led the development of Asda’s interactive TV shopping proposition, the largest and one of the first in the world. In this article, The Grocer discusses the future of online shopping on alternative devices.
I led the first online grocery shopping experience on interactive TV, a joint venture between Sky and Asda. Revolution Magazine discusses the future of interactive TV.
Closing Asda’s home shopping depot’s in Watford and Croydon was part of the strategy to migrate to a more profitable store picking model. I explain how we did it.
I led Wal-Mart’s integration of Asda’s back office and financial operations – the largest change programme in UK retail history. This case study provides more detail.
I led the project to transform Asda’s cash management operations, making significant cost savings. In this article, The Grocer magazine reports further.