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Day: 25 September 2012

Marketing Week - Morrisons CRM

Morrisons preps CRM system to match rivals

Posted on September 25, 2012June 24, 2022 by Iain Spence

I created and led the Morrisons CRM programme which built a world class capability for managing customer data. In this article, Marketing Week discusses the scope of the CRM capability.

Posted in All Posts, Articles, Customer Relationship Mgt, Digital & ECommerce, Information Technology, Morrisons, Programme Management, Retail

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