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Day: 10 April 2002

Asda CRM & Data Strategy

Posted on April 10, 2002June 24, 2022 by Iain Spence

I developed a customer data and CRM vision and strategy to create a single view of the customer across Asda’s multiple channels, product & service lines. This case study provides more detail.

Posted in All Posts, Articles, Asda, Customer Relationship Mgt, Information Technology, Retail, Strategy Development

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